Revamping Maplin's UI for a Seamless Brand Reboot
UI Design, Prototyping, and Interaction Design
The problem
Maplin, a leading electronics retailer, embarked on an extensive rebrand to rejuvenate its market presence. A key part of this initiative was to overhaul their digital interface, including both the consumer and B2B websites. The existing interfaces were outdated, leading to poor user engagement and navigation issues.
The solution
To address these challenges, I contributed to the UI design team tasked with creating a visually compelling and user-friendly interface that would align with the new brand identity and improve overall user interactions.
In depth case study below.
Goals
Enhance Visual Appeal: Create a modern, visually engaging interface that reflects the new brand identity.
Improve Usability: Ensure intuitive navigation and seamless user experience across all devices.
Increase Engagement: Boost user interaction and satisfaction on both B2C and B2B platforms.
Pain points
Outdated interface design causing user frustration.
Complicated navigation leading to high bounce rates.
Lack of mobile responsiveness affecting user accessibility.
Ideation
Wireframes and Prototypes: Collaborated in creating wireframes and prototypes using Adobe XD and Sketch to visualize new UI concepts.
Responsive Design: Focused on ensuring the interface worked seamlessly across various devices.
Usability Testing: Participated in conducting usability testing to gather user feedback and make iterative improvements.
High fidelity design
Final Designs: Contributed to developing high-fidelity prototypes that incorporated the refined UI elements.
Collaboration: Worked closely with developers to ensure accurate implementation of designs.
Iterative Feedback: Engaged in agile methodologies to continuously refine the interface based on user feedback and performance data.
Conclusion
This project was a pivotal component of Maplin’s major rebrand, where my focus on UI design played a key role in aligning the digital presence with the refreshed brand image. Despite the company’s subsequent administration, the redesigned UI significantly improved user satisfaction and demonstrated the impact of thoughtful design in achieving business objectives.